Mobile Statements were developed first by Multimedia Solutions in South Africa and are now being rolled out locally and around the world.
With companies like Multichoice, the Ellerines Group and RCS all becoming involved in utilising mobile statements, it will play a big role in reducing costs and improving efficiency. This will also be a driving force in the corporate sector for carbon points as MMS statements are a green product.
In addition, statements may include company specials, opening up another marketing avenue to the client.
There are a number of challenges with both the physical posting of statements and the sending of statements via email. On the physical front there is the high costs involved with the printing and sending of statements via post. Statements are often sent with pamphlets that can cost around R15 each to create and send. Then there is the challenge of people submitting incorrect address information because they have moved or do not have a formal address.
These challenges can be overcome by sending statements to customers' mobile phones.